You probably already know the different variables that affect auto insurance prices – you know that there are several things that you can do to reduce car insurance premiums. For instance, you can try to keep a clean driving record, or choose a car make and model that is small but safe. But the ultimate secret to reducing your car insurance by as much as 40%, is to source for low auto insurance quotes online. Due to intense competition in the marketplace, there is a plethora of car insurance providers offering attractive discounts. As it is a growing trend to acquire business through the internet, many web based services have sprung up to offer instant car insurance quotations. 40% off is an astounding figure. If you pay a thousand dollars in premiums a year, it means you now only have to pay six hundred dollars, for the same amount of insurance coverage. In addition, to compete for new customers, online retailers have learned to run regular special promotions to attract new customers, and to encourage existing customers to renew online. For these reasons, consumers get to enjoy steep discounts, by as much as 40%! So unless you live in a cave and have no Internet access, or unless you are absolutely crazy, you must absolutely take advantage of these great deals. Why pay more, or renew at the current rates, when you can slash prices and save hundreds of dollars a year? How you want to spend your savings is completely up to you. The secret to getting the best auto insurance rates is to play the insurance companies at their own game. Each time you want to renew your auto insurance you should put yourself out there as a potential new customer and attract the lowest auto car insurance quotes available.